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Abstract
The bottled drinking water industry is growing due to the increasing level of community needs. So the company must make a marketing strategy in order to survive and win competitors. The population in this study were 464 consumers majoring in musamus university management and determining the sample using the Slovin formula was a sample of 61 people. data collection using a questionnaire. The method used is multiple linear analysis method. Test results prove that product quality and price have a positive influence on purchasing decisions. This should be a concern for management CV Tirta Alam Jaya Merauke will be quality products and prices because it affects the purchasing decision.
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References
- Cahya, Bayu Tri dkk. Impact of Halal Labelization, Consumer Awareness and Behavior Intention Towards Fast Food Buying Decision. Jurnal Hunafa: Studia Islamika, Volume 17, Number 2, p. 1-190.
- Dhurup, Manilall. The Effects of Fashion Interest, Product Novelty and Product Quality on Brand Consciousness and Brand Loyalty in Fashion Apparel Purchase. Mediterranean Journal of Social Sciences, Vol. 5 No. 8 (2014): May 2014.
- Fetrizen, and Nazaruddin Aziz. 2019. “Analisis Pengaruh Kualitas Produk, Harga, Promosi Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek Aicos Produksi Pt. Bumi Sarimas Indonesia,” 1–9. https://doi.org/10.31219/osf.io/w6dt5.
- Finatri, Ifah, Maat Pono, and Jusni Jusni. 2020. “Effect Covid-19: Loyalty of Prospective Umrah Pilgrims to Umrah and Hajj Travel Companies.” Hasanuddin Journal of Business Strategy 2 (3): 31–37. https://doi.org/10.26487/hjbs.v2i3.353.
- Furwanti, Reni. 2020. “Harga Jual Dan Tingkat Margin: Preferensi Nasabah Dalam Menggunakan Produk Pembiayaan Murabahah Bmt As’Adiyah Sengkang.” BANCO: Jurnal Manajemen Dan Perbankan Syariah 2 (1): 95–106. https://doi.org/10.35905/banco.v2i1.1331.
- Gritsuk, Natalia V., dkk. The Innovative Approach to Managing the Product Quality in the Digital Economy: Intellectual Accounting and Audit. International Journal for Quality Research (2020-06-01), https://doi.org/10.24874/IJQR14.02-13.
- Harahap, Dedy Ansari dkk. Effect of Product Completeness and Price on Consumer Purchasing Decision in SMEs Market Medan. Jurnal Manajemen/Volume XXII, No. 01, February 2018: 47-61.
- Hilip Kotler and Kevin Lane Keller. Marketing Management. Prentice Hall, One Lake Street, Upper Saddle River, New Jersey, 2012.
- Kotler, Philip & Gary Amstrong. (2011). Principle Of Marketing. New Jersey: Prentice Hall.
- Laoli, Yaniria, and Samsurijal Hasan. 2020. “Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Di Kota Bangkinang” 2 (1): 50–59.
- Loredana, Ecobici Mihaela. Synthetic Analysis Of Indicators Used in the Analysis of Product Quality Differentiated and Non-Differentiated on Quality Classes. Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Special Issue, volume I /2016.
- Naninsih, Nur, and Hardiyono. 2019. “Pengaruh Strategi Pemasaran Terhadap Kepuasan Dan Keputusan Pembelian Produk Usaha Kecil Menengah (UKM) 310 Di Makassar” 1 (1): 47–61.
- Pahlawan, Rezha, Abdul Rahman Laba, Erlina Pakki, and Hardiyono Hardiyono. 2019. “Loyalitas Pelanggan Perusahaan Daerah Air Minum ( Pdam ) Kota Makassar” 3 (2): 228–44.
- Puspitasari ,Nia Budi dkk. Consumer’s Buying Decision-Making Process in E-Commerce. E3S Web of Conferences 31, 11003 (2018) https://doi.org/10.1051/e3sconf/20183111003 ICENIS 2017.
- Sugiyono. 2010. Metode Penelitian Pendidikan Pendekatan Kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.
- Yulianingsih R., dkk. How Packaging, Product Quality and Promotion Affect the Purchase Intention? Russian Journal of Agricultural and Socio-Economic Sciences (2019-08-01).
References
Cahya, Bayu Tri dkk. Impact of Halal Labelization, Consumer Awareness and Behavior Intention Towards Fast Food Buying Decision. Jurnal Hunafa: Studia Islamika, Volume 17, Number 2, p. 1-190.
Dhurup, Manilall. The Effects of Fashion Interest, Product Novelty and Product Quality on Brand Consciousness and Brand Loyalty in Fashion Apparel Purchase. Mediterranean Journal of Social Sciences, Vol. 5 No. 8 (2014): May 2014.
Fetrizen, and Nazaruddin Aziz. 2019. “Analisis Pengaruh Kualitas Produk, Harga, Promosi Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek Aicos Produksi Pt. Bumi Sarimas Indonesia,” 1–9. https://doi.org/10.31219/osf.io/w6dt5.
Finatri, Ifah, Maat Pono, and Jusni Jusni. 2020. “Effect Covid-19: Loyalty of Prospective Umrah Pilgrims to Umrah and Hajj Travel Companies.” Hasanuddin Journal of Business Strategy 2 (3): 31–37. https://doi.org/10.26487/hjbs.v2i3.353.
Furwanti, Reni. 2020. “Harga Jual Dan Tingkat Margin: Preferensi Nasabah Dalam Menggunakan Produk Pembiayaan Murabahah Bmt As’Adiyah Sengkang.” BANCO: Jurnal Manajemen Dan Perbankan Syariah 2 (1): 95–106. https://doi.org/10.35905/banco.v2i1.1331.
Gritsuk, Natalia V., dkk. The Innovative Approach to Managing the Product Quality in the Digital Economy: Intellectual Accounting and Audit. International Journal for Quality Research (2020-06-01), https://doi.org/10.24874/IJQR14.02-13.
Harahap, Dedy Ansari dkk. Effect of Product Completeness and Price on Consumer Purchasing Decision in SMEs Market Medan. Jurnal Manajemen/Volume XXII, No. 01, February 2018: 47-61.
Hilip Kotler and Kevin Lane Keller. Marketing Management. Prentice Hall, One Lake Street, Upper Saddle River, New Jersey, 2012.
Kotler, Philip & Gary Amstrong. (2011). Principle Of Marketing. New Jersey: Prentice Hall.
Laoli, Yaniria, and Samsurijal Hasan. 2020. “Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Di Kota Bangkinang” 2 (1): 50–59.
Loredana, Ecobici Mihaela. Synthetic Analysis Of Indicators Used in the Analysis of Product Quality Differentiated and Non-Differentiated on Quality Classes. Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Special Issue, volume I /2016.
Naninsih, Nur, and Hardiyono. 2019. “Pengaruh Strategi Pemasaran Terhadap Kepuasan Dan Keputusan Pembelian Produk Usaha Kecil Menengah (UKM) 310 Di Makassar” 1 (1): 47–61.
Pahlawan, Rezha, Abdul Rahman Laba, Erlina Pakki, and Hardiyono Hardiyono. 2019. “Loyalitas Pelanggan Perusahaan Daerah Air Minum ( Pdam ) Kota Makassar” 3 (2): 228–44.
Puspitasari ,Nia Budi dkk. Consumer’s Buying Decision-Making Process in E-Commerce. E3S Web of Conferences 31, 11003 (2018) https://doi.org/10.1051/e3sconf/20183111003 ICENIS 2017.
Sugiyono. 2010. Metode Penelitian Pendidikan Pendekatan Kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.
Yulianingsih R., dkk. How Packaging, Product Quality and Promotion Affect the Purchase Intention? Russian Journal of Agricultural and Socio-Economic Sciences (2019-08-01).